Following up with a prospect without being pushy
Too early, a follow-up annoys; too late, the prospect is gone. A few pointers to find the right pace.
Most sales are won after the first conversation. Yet many quotes go unanswered simply because nobody followed up.
Set a delay for each step
A quote sent calls for a follow-up after a few days; a first contact can wait a week. Define a delay for each status rather than a single rule.
Bring something with every follow-up
An answer to an open question, an example of past work, a time slot to talk it over: a useful follow-up does more than ask for news.
Know when to stop
After three follow-ups without a reply, put the deal on hold and schedule a check-in a few months later. The prospect is not lost, just not ready yet.